Events & News
Golf Pride Unveils new Retail Lab at Global Innovation Center in Pinehurst
Golf Pride Unveils new Retail Lab at Global Innovation Center in Pinehurst The company’s first-ever on-site retail experience offers a unique opportunity for consumers and visitors PINEHURST, NC … Golf Pride, an industry leader in innovation and sports performanceequipment, announced today the Grand Opening of its new Retail Lab. Located at thecompany’s state-of-the-art Global Innovation… Read more »
Golf Pride® continues to innovate with new CPX, the softest performance grip yet
PINEHURST, NC … Golf Pride, an industry leader in innovation and sports performance equipment, announced today the introduction of CPX®, the company’s softest performance grip yet. The new CPX — standing for “Comfort Performance Extreme” — provides superior feel through a combination of extreme softness and exceptional new technology, including the company’s first-ever raised, EXO… Read more »
Led by the PGA Champion, Golf Pride® Grips Are Trusted By 86% of the Field
Led by the PGA Champion, Golf Pride® Grips Are Trusted By 86% of the Field PINEHURST, NC… Golf Pride® a division of power management company Eaton and an industry leader in grip innovation, today announced that it was the leading swing and putter grip brand in play at the 2020 PGA Championship, with 86% of the field… Read more »
Golf Pride® launches new MCC Teams™ collection, enabling golfers to show team pride with custom colors
Golf Pride® launches new MCC Teams™ collection, enabling golfers to show team pride with custom colors PINEHURST, NC … Eaton announced today that Golf Pride®, an industry leader in grip innovation and the #1 Grip on Tour®, is expanding its popular MCC® family of hybrid grips with the new MCC Teams™ collection, featuring unique team… Read more »
Golf Pride Celebrates Banner Year on the PGA TOUR, Sweeping TOUR Championship and FedEx Cup Titles
PINEHURST, N.C. … Golf Pride®, an industry leader in grip innovation and the #1 Grip on Tour, announced today that it was the leading swing and putter grip choice throughout the FedEx Cup Playoffs, including at the season-ending TOUR Championship. At the TOUR Championship, the winner captured the tournament and the FedEx Cup title using Golf Pride’s… Read more »
Golf Pride Wins Grip Count and Completes 2019 Grand Slam
SOUTHERN PINES, N.C. … Golf Pride®, an industry leader in grip innovation and the #1 Grip on Tour, announced today that it was the leading swing and putter grip choice at the 148th Open Championship. In fact, 81% of players in the field, including the newly crowned “Champion Golfer of the Year,” trusted their games to Golf Pride… Read more »
Golf Pride Wins Grip Count and the 2019 U.S. Open Championship at Pebble Beach
Golf Pride Wins Grip Count and the 2019 U.S. Open Championship at Pebble Beach SOUTHERN PINES, N.C. … Eaton announced today that its Golf Pride Grips Division was the grip of choice for 83% of players in the field, including the winner, at the 2019 United States Open. The win with Golf Pride makes six U.S. Open… Read more »
Golf Pride® Wins Grip Counts and Wanamaker Trophy at Bethpage Black
Golf Pride® Wins Grip Counts and Wanamaker Trophy at Bethpage Black PINEHURST, NC… Golf Pride® a division of power management company Eaton and an industry leader in grip innovation, today announced that it was the leading swing and putter grip brand in play at 2019 PGA Championship, with 125 players (80%) in the field trusting Golf Pride… Read more »
Golf Pride® Roars to Victory and Wins Grip Count at the Year’s First Major
Golf Pride® Roars to Victory and Wins Grip Count at the Year’s First Major PINEHURST, NC … Golf Pride® a division of power management company Eaton and an industry leader in grip innovation, today announced that it was the leading swing and putter grip brand in play at 2019 Masters, with 68 players in the field trusting Golf… Read more »
Golf Pride® Captures Multiple Wins at THE PLAYERS Championship
Golf Pride® Captures Multiple Wins at THE PLAYERS Championship PINEHURST, NC … Golf Pride® a division of power management company Eaton and an industry leader in grip innovation, today announced that it was the leading swing and putter grip brand in play at THE PLAYERS Championship, with 116 players in the field trusting Golf Pride grips. Eight players… Read more »
Golf Pride Trusted to Win Wanamaker Trophy and Grip Count at the 100th PGA Championship
Golf Pride Trusted to Win Wanamaker Trophy and Grip Count at the 100th PGA Championship SOUTHERN PINES, N.C. … Eaton announced today that its Golf Pride Grips Division was the most used swing and putter grip brand during the centennial PGA Championship at the challenging Bellerive Country Club. With this year’s champion utilizing Golf Pride’s swing and putter grips,… Read more »
Golf Pride Is Trusted by 9 Players that Finished in the Top 10 including the Champion at the 118th U.S. Open
Golf Pride Is Trusted by 9 Players that Finished in the Top 10 including the Champion at the 118th U.S. Open SOUTHERN PINES, N.C. … Eaton announced today that its Golf Pride Grips Division was the overwhelming grip choice used at the 2018 United States Open, with 122 players trusting the brand without any paid endorsements. In the… Read more »
Golf Pride Is Most Trusted Equipment Brand by Golf’s Next Generation of Stars at 2018 NCAA Men’s and Women’s Division I Golf Championships
Golf Pride Is Most Trusted Equipment Brand by Golf’s Next Generation of Stars at 2018 NCAA Men’s and Women’s Division I Golf Championships SOUTHERN PINES, N.C. … Eaton announced today that its Golf Pride Grips Division was the most used equipment brand of any kind at both the 2018 NCAA Men’s and Women’s Division I Championships. By the numbers, 97% of players, including the Champion,… Read more »
Golf Pride is Trusted by 81% of the Field, Including the Winner, at THE PLAYERS Championship
Golf Pride is Trusted by 81% of the Field, Including the Winner, at THE PLAYERS Championship SOUTHERN PINES, N.C. … Eaton announced today that its Golf Pride Grips Division was the overwhelming choice in swing and putter grips used at the 2018 Players Championship, with 116 players trusting the brand without any paid endorsements. In fact, 8… Read more »
Golf Pride is Trusted by 9 of Top 10 Finishers, Including the Champion, at This Year’s First Major
Golf Pride is Trusted by 9 of Top 10 Finishers, Including the Champion, at This Year’s First Major SOUTHERN PINES, N.C. … Eaton announced today that its Golf Pride Grips Division was the overwhelming choice in swing and putter grips played at the 2018 Masters, with no paid endorsements. Golf Pride had two primary models enjoy the… Read more »
Golf Pride’s Breakthrough Tour Velvet ALIGN Technology Enables Players to Feel Clubface Awareness Throughout the Swing
Golf Pride’s Breakthrough Tour Velvet ALIGN Technology Enables Players to Feel Clubface Awareness Throughout the Swing SOUTHERN PINES, N.C. … Eaton announced today that its Golf Pride Grips Division will infuse the Tour Velvet, the #1 grip model on TOUR, with the revolutionary ALIGN Technology. The proprietary ALIGN Technology, which was first introduced in the flagship MCC and… Read more »
Golf Pride Announces Passing of its Founder and Industry Pioneer Bill Junker
Golf Pride Announces Passing of its Founder and Industry Pioneer Bill Junker SOUTHERN PINES, N.C. … Eaton has announced that the golf industry lost one of its most respected and impactful equipment pioneers, William H. “Bill” Junker. Since the inception of Golf Pride, Bill was the driving force behind the development and the rise of the #1… Read more »
Golf Pride Users Sweep Season-Ending Points Races on All Four Worldwide Professional Golf Tours
Golf Pride Users Sweep Season-Ending Points Races on All Four Worldwide Professional Golf Tours SOUTHERN PINES, N.C. … Eaton announced today that its Golf Pride Grips Division was the grip brand of choice for the winners of the recently completed 2017 Race to the CME Globe on the LPGA Tour and the 2017 Race to… Read more »
Golf Pride Unveils Plans for New Purpose-Built Facility at Pinehurst Resort to Accelerate Product Innovation and Drive Global Operations
Golf Pride Unveils Plans for New Purpose-Built Facility at Pinehurst Resort to Accelerate Product Innovation and Drive Global Operations SOUTHERN PINES, N.C. … Eaton announced today that its Golf Pride Grips Division plans to develop an exciting new purpose-built facility in Pinehurst, N.C. – America’s Home of Golf. The new facility will create a unique space to accelerate… Read more »
Golf Pride and Team USA Emerge Victorious At 2017 Presidents Cup
Golf Pride and Team USA Emerge Victorious At 2017 Presidents Cup SOUTHERN PINES, N.C. … Even before team USA’s record-setting 19-11 victory at the 2017 Presidents Cup this weekend, Eaton’s Golf Pride Grips already knew it was a champion! The #1 Grip in Golf was trusted at Liberty National Golf Club by an incredible 88%… Read more »
Golf Pride Grips in the Hands of TOUR Championship and 2017 FedEx Cup Winners
Golf Pride Grips in the Hands of TOUR Championship and 2017 FedEx Cup Winners SOUTHERN PINES, N.C. … Eaton announced today that its Golf Pride Grips Division designed and developed the performance grips chosen by both the 2017 TOUR Championship and the 2017 FedEx Cup winners this past weekend at historic East Lake Golf Club. The 2017… Read more »
Golf Pride Trusted to Win Wanamaker Trophy and Grip Count at 2017 PGA Championship
Golf Pride Trusted to Win Wanamaker Trophy and Grip Count at 2017 PGA Championship SOUTHERN PINES, N.C. … Eaton announced today that its Golf Pride Grips Division was the most used grip brand played at the 2017 PGA Championship at Quail Hollow Club in Charlotte, North Carolina. The 2017 PGA Champion trusted Golf Pride’s Tour Velvet Cord… Read more »
Golf Pride Brand Wins Grip Count at the 146th Open Championship
Golf Pride Brand Wins Grip Count at the 146th Open Championship SOUTHERN PINES, N.C. … Eaton announced today that its Golf Pride Grips Division was the most used swing and putter grip brand played at the 146th Open Championship at Royal Birkdale Golf Club, in Southport, England. The #1 Grip in Golf claimed 8 of… Read more »
Golf Pride® MCC Plus4 ALIGNTM Earns First Major Championship Victory at U.S. Senior Open
Golf Pride® MCC Plus4 ALIGNTM Earns First Major Championship Victory at U.S. Senior Open SOUTHERN PINES, N.C. … Eaton announced today that its Golf Pride Grips Division developed the MCC Plus4 ALIGN midsize grips used by the winner of the 2017 U.S. Senior Open. The MCC Plus4 ALIGN made its Champions Tour debut just three weeks ago. MCC… Read more »
Golf Pride was the Chosen Grip by 80% of Players at the 117th U.S. Open
Golf Pride was the Chosen Grip by 80% of Players at the 117th U.S. Open SOUTHERN PINES, N.C. … Eaton announced today that its Golf Pride Grips Division was the most used swing and putter grip brand played at the 2017 United States Open Championship at Erin Hills. The #1 Grip in Golf was trusted… Read more »
Golf Pride Is Most Trusted Grip Brand by a Wide Margin at 2017 NCAA Men’s and Women’s Division I Golf Championships
Golf Pride Is Most Trusted Grip Brand by a Wide Margin at 2017 NCAA Men’s and Women’s Division I Golf Championships SOUTHERN PINES, N.C. … Eaton announced today that its Golf Pride Grips Division was the most used grip brand at both the 2017 NCAA Men’s and Women’s Division I Championships. By the numbers, 150… Read more »
Golf Pride Is Most Trusted Grip Brand at 2017 PLAYERS Championship
Golf Pride Is Most Trusted Grip Brand at 2017 PLAYERS Championship SOUTHERN PINES, N.C. … Eaton announced today that its Golf Pride Grips Division was the most used swing and putter grip brand at the 2017 PLAYERS Championship. By the numbers, 118 of 145 players (81%) in the tournament field trusted their games to Golf… Read more »
GOLF PRIDE REDEFINES THE GRIP SHAPE WITH REVOLUTIONARY ALIGN TECHNOLOGY TO PROVIDE GOLFERS CONSISTENT RESULTS
GOLF PRIDE REDEFINES THE GRIP SHAPE WITH REVOLUTIONARY ALIGN TECHNOLOGY TO PROVIDE GOLFERS CONSISTENT RESULTS SOUTHERN PINES, N.C. … Eaton announced today that its Golf Pride Grips Division, an industry leader in innovation, is introducing a groundbreaking new grip technology that delivers a new level of consistency in golfers’ games unlike anything before. For the… Read more »
Golf Pride Completes Sweep of 2016 FedEx Cup Postseason Events
Golf Pride Completes Sweep of 2016 FedEx Cup Postseason Events SOUTHERN PINES, N.C. … Power management company Eaton announced today that its Golf Pride Grips Division was the winning grip brand at all four 2016 FedEx Cup Playoff events. At the season ending TOUR Championship, The #1 Grip in Golf claimed 3 out of the… Read more »
Golf Pride Sweeps 2016 Majors with Win at Baltusrol
Golf Pride Sweeps 2016 Majors with Win at Baltusrol SOUTHERN PINES, N.C. … Power management company Eaton announced today that its Golf Pride Grips Division was the leading swing grip and putter grip brand played at the 2016 PGA Championship this past week at Baltusrol Golf Club, giving them a clean sweep of golf’s majors… Read more »
Top Players Trust Their Games To Golf Pride Grips Off The Tee and On The Greens At The Open Championship
Top Players Trust Their Games To Golf Pride Grips Off The Tee and On The Greens At The Open Championship SOUTHERN PINES, N.C. … Power management company Eaton announced today that its Golf Pride Grips Division was the leading swing grip and putter grip brand played at the 2016 Open Championship this past week at… Read more »
Top Players Trust Their Games To Golf Pride Grips At The 2016 U.S. Open
Top Players Trust Their Games To Golf Pride Grips At The 2016 U.S. Open SOUTHERN PINES, N.C. … Power management company Eaton announced today that its Golf Pride Grips Division was the leading swing grip and putter grip brand played at the 116th U.S. Open this past week at the esteemed Oakmont Country Club. The… Read more »
Golf Pride Grips Are Overwhelming Favorite at 2016 NCAA Men’s Division I Championship
Golf Pride Grips Are Overwhelming Favorite at 2016 NCAA Men’s Division I Championship SOUTHERN PINES, N.C. … Power management company Eaton announced today that its Golf Pride Grips Division was the leading grip brand used by top collegiate players at the 2016 NCAA Men’s Division I Golf Championship. A commanding 94% of players competing at… Read more »
Golf Pride Teams Up With The First Tee of the Sandhills to Help Teach Youth Life Lessons Through Golf
Golf Pride Teams Up With The First Tee Of the Sandhills To Help Teach Youth Life Lessons Through Golf SOUTHERN PINES, N.C. … Power management company Eaton announced today that its Golf Pride Grips Division has finalized an agreement to become the Volunteer Program Sponsor of The First Tee of the Sandhills through 2018. As… Read more »
Golf Pride Is The Most Trusted Grip Brand From Tee-to-Green At The 2016 Masters
Golf Pride Is The Most Trusted Grip Brand From Tee-to-Green At The 2016 Masters SOUTHERN PINES, N.C. … Power management company Eaton announced today that its Golf Pride Grips Division was the leading swing grip and putter grip brand played at the 2016 Masters. The #1 Grip in Golf claimed 10 of the top 14… Read more »
GOLF PRIDE® INTRODUCES NEW OVERSIZE PUTTER SERIES: TOUR SNSR, NEVER LOSE YOUR FEEL
GOLF PRIDE® INTRODUCES NEW OVERSIZE PUTTER SERIES: TOUR SNSR, NEVER LOSE YOUR FEEL SOUTHERN PINES, N.C. … Eaton announced today that its Golf Pride Grips Division is introducing an all-new oversized putter series called TOUR SNSR. The new grips feature larger Tour-proven shapes that are engineered with innovative SNSR material that delivers unsurpassed Tour-level feel… Read more »
Golf Pride Leads Grip Count at Whistling Straits; Completes 2015 Major Sweep for Tour Velvet Family
Golf Pride Leads Grip Count at Whistling Straits; Completes 2015 Major Sweep for Tour Velvet Family SOUTHERN PINES, N.C. … Power management company Eaton announced today that its Golf Pride Grips division was the leading grip brand played by Tour and PGA professionals at the 93rd PGA Championship. The overwhelming majority, 121 players, competing in… Read more »
Golf Pride Grip Counts are a Major Win at “The Home of Golf”
Golf Pride Grip Counts are a Major Win at “The Home of Golf” SOUTHERN PINES, N.C. … Power management company Eaton announced today that its Golf Pride Grips Division was the leading grip brand played by professionals and amateurs at the 144th Open Championship. The overwhelming majority, 119 players, competing in the year’s third major… Read more »
Top Players Choose Golf Pride Grips at 2015 U.S. Open
Top Players Choose Golf Pride Grips at 2015 U.S. Open SOUTHERN PINES, N.C. … Power management company Eaton announced today that its Golf Pride Grips Division was the leading grip brand played by professionals and amateurs at the 2015 U.S. Open Championship. The overwhelming majority, 119 players, competing in the year’s second major trusted their… Read more »
Golf Pride Leads Grip Count In Impressive Fashion at 2015 NCAA Men’s Division I Championship
Golf Pride Leads Grip Count In Impressive Fashion at 2015 NCAA Men’s Division I Championship SOUTHERN PINES, N.C. … Power management company Eaton announced today that its Golf Pride Grips Division was the leading grip brand played by top collegiate players at the 2015 NCAA Men’s Division I Golf Championship. 88% of players competing at… Read more »
Golf Pride Helps Raise Over $144,000 For Local Hospice
Golf Pride Helps Raise Over $144,000 For Local Hospice SOUTHERN PINES, N.C. … Power management company Eaton announced today that its Golf Pride Grips Division, in partnership with sponsors and Scotch Meadows Country Club, continued its fundraising for the 29th Annual Hospice of Scotland County Golf Tournament. The charity event, which took place on April… Read more »
Golf Pride Is Overwhelming Grip of Choice by Players at 2015 Masters
Golf Pride Is Overwhelming Grip of Choice by Players at 2015 Masters SOUTHERN PINES, N.C. … Power management company Eaton announced today that its Golf Pride Grips Division was the leading grip brand played by PGA Tour professionals at the 2015 Masters tournament. 79 of the 97 players competing in the year’s first major— a… Read more »
Golf Pride Uses Tour Inspiration to Develop Performance Innovations in the New MCC Plus4™
Golf Pride Uses Tour Inspiration to Develop Performance Innovations in the New MCC Plus4™ SOUTHERN PINES, N.C. … Diversified industrial manufacturer Eaton announced today that its Golf Pride grips division will grow its MCC™ (New Decade® MultiCompound) family, the #1 hybrid grip on Tour, with the introduction of the new MCC Plus4. The MCC Plus4… Read more »