Our Global Innovation Center (GIC) is the hub for all of Golf Pride’s research and development to create the most advanced grips on the market. Performance is in our DNA and we are constantly developing new ways to make grips that help you play your best.
To keep pace with the demands of golfers eager to improve their performance, our engineers are always researching to find new compounds and fresh combinations of materials.
From concept to grip. This is the part in the process when a successful concept or idea turns into a physical grip. Industry leading machinery and our expert team makes this process faster than normal.
Multiple revisions and prototypes are created before landing on a final product. Each grip design is thoroughly tested to ensure its quality and that it maximizes performance, meeting the needs of the modern-day golfer.
Located at the entrance to Pinehurst No. 8 golf course, the GIC gives you an “Inside the ropes” Tour-like experience into all things Golf Pride from how we innovate, to learning about our history, and even testing out our grips for yourself.
Located inside the GIC, the Retail Lab is a place to view our full range of products, choose the right grips for your game, and even have them installed on-site by an expert technician.
Learn MoreWithin the GIC, you’ll find curated hallways dedicated to the history of Golf Pride. Take a stroll and learn more about how we got our start, how we’ve evolved over the years, and how we’re moving forward.
No Appointment Needed
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